On 31st January 2023, the SEO platform Semrush announced a ‘major’ update to the way they calculate their authority score. Adding new weighted factors to their calculations, the changes have…

We’re living through tumultuous times, with the threat of a recession looming and a perfect storm of ‘polycrises’ taking place globally – marketers and businesses are under pressure to make their…

SEO is forever changing. Whether it’s a new Google update, or changes in search behaviour, marketers must constantly adapt their SEO strategies to achieve that all-important SERPs ranking. As a new…

Google’s 2% UK Digital Services Tax has been in place since 1st November 2020, but the charge is now being applied to ads served in additional countries outside of the UK. More information about…

Since Elon Musk’s Twitter takeover in October there has been a lot of noise around the changes he’s making – not least of all the controversial $8 blue ticks. As the changes unfold - seemingly at…