Insights

What is RankBrain?  RankBrain is an artificial intelligence (AI), machine learning system which works alongside Google’s hand-coded algorithms.  Google’s hand-coded algorithms match search queries…

Facebook tracks what its users do, even when they’re not using the social channel’s app or website. The platform can see what their users are doing online and tracks browsing history. It uses this…

Backlinks play a significant role in determining where a site ranks. A backlink – a link from one site to another – in the eyes of search engines, is a ‘vote of confidence’. They signal that a…

Google recently updated image search on desktop. Those searching for images on a desktop device will now see more contextual information in a side panel, when an image is viewed. The new side panel…

Google search recently released an update to make search results more diverse. As with most Google updates, there was no warning to its release, and it was announced on the search engine’s Twitter…