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Flat-style illustration showing a declining CTR chart, a smartphone representing ads in ChatGPT, and an AI agent icon on a pale background.
November 2025 search industry updates
SEO , PPC , AI 12 MIN READ
November delivered some big shifts across search, from CTR declines and evolving AI search behaviour to a major Cloudflare outage and early mention of ads coming to ChatGPT. Below, we’ve rounded up the updates that matter most for website owners, advertisers and marketers so you can stay ahead and…
BY: Zach Jackson
A smartphone showing the Google Search UI, held in someone's hand
Google update , SEO , PPC 9 MIN READ
Google November 2024 core update: Overview & analysis
BY: Zach Jackson
A smartphone showing Google's Search UI
SEO , PPC , Google update 8 MIN READ
October 2024 search industry updates
BY: Zach Jackson
A person using ChatGPT on their laptop.
SEO 8 MIN READ
How to boost visibility in AI search results
BY: Zach Jackson

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A keyboard with a glowing key with an AI legend
SEO , PPC 10 MIN READ
AI and digital marketing - October roundup
BY: Zach Jackson
A person passing a set of keys to someone standing next to them
Technical , PPC , SEO 7 MIN READ
How to grant agencies access to your marketing platforms
BY: Zach Jackson
A close-up of chain links running from top to bottom of the frame
Link Building , SEO , Google update 8 MIN READ
Link building is changing - Here's how, why, and what you should do
BY: Zach Jackson
A close-up of someone using their smartphone with several ChatGPT and Google Gemini app icons on the display
SEO , Content Marketing 11 MIN READ
AI, answer engines and search: What you need to know
BY: Zach Jackson
A smartphone showing Google's search UI
Google update , SEO , PPC 6 MIN READ
September 2024 search industry updates
BY: Zach Jackson
A smartphone showing Google's search UI
Google update , SEO , PPC 15 MIN READ
August 2024 search industry updates
BY: Zach Jackson