1. Home
  2. Insights
  3. Insights

Latest Release

 
Illustration of a blue shield with a white checkmark and a raised blue hand symbol
Microsoft Consent Mode: Deadline approaching!
PPC 6 MIN READ
From May 5, 2025, Microsoft Advertising will require all advertisers to send explicit user consent signals when using its Universal Event Tracking (UET) tag by implementing “UET Consent Mode”. If your website collects data for advertising purposes—and you use Microsoft Ads—this is a must-read. Let…
BY: Zach Jackson
A 3D rendition of the ChatGPT logo on a blue surface, with dots connecting to form a brain above.
SEO 7 MIN READ
AI bias & search engines: What marketers should know
BY: Zach Jackson
Google SERP on smartphone for the query 'Analytics' - with Google Analytics appearing first
SEO , PPC , Google update 6 MIN READ
Universal Analytics end of life: How to prepare
BY: Zach Jackson
A picture of the Google search engine interface on a laptop
Google update 8 MIN READ
A website owner’s guide to the Google March 2024 core algorithm update
BY: Zach Jackson

Sign up to our newsletter for monthly insights, news & guides

 
A door key resting on the Enter key of a black keyboard.
Technical , SEO 8 MIN READ
The European Accessibility Act 2025: Everything you need to know
BY: Zach Jackson
A red and black alert symbol on a grey backdrop
Technical 3 MIN READ
Important Alert: Ghost spam viral exploit targeting websites
BY: Zach Jackson
A hand reaching out towards a computer chip-style brain icon.
SEO , Content Marketing , PPC 11 MIN READ
AI for digital marketing: February round-up
BY: Zach Jackson
The Google logo on computer screen
Google update 8 MIN READ
Google Consent Mode v2: Everything you need to know
BY: Zach Jackson
A graphic showing scissors cutting into a digital video reel
SEO 8 MIN READ
How to optimise on-site videos
BY: Zach Jackson
A person biting a pencil in frustration while sitting at her laptop.
SEO , Technical 8 MIN READ
Technical limitations of Google SGE explained
BY: Zach Jackson