If you’re in the marketing sphere, you will have likely heard how Threads, Instagram’s new Twitter rival, is taking the social media world by storm. With over 100 million signups in 7 days, the…

When a PPC campaign doesn’t go to plan, it can be difficult to know why - or where to start in getting it back on track. You had your ad copy ready, you set a budget, and your creatives were, in…

Google’s search results have long surpassed the days of simple blue links. Now, with over 17 different SERPs features, search results are more dynamic than ever – and there are countless…

On 1st July 2023, Universal Analytics is officially being sunset by Google – and will stop processing new data. In our GA4 series we’re discussing everything you need to know before the changeover.…

At their developer conference in May, Google announced plans to introduce generative AI responses to their search engine results pages (SERPs). The announcement has received mixed responses, with…