Search engines and AI systems have been inextricable for a while now, but with the lines between search engines and AI chatbots beginning to blur, it’s more important than ever that web content…

Google has a long-standing history of leveraging cutting-edge AI technology to aid in crawling and indexing web pages. However, recent updates from the company have demonstrated an even more profound…

Google’s generative AI SERPs response, Search Generative Experience (SGE), promises to have quite an impact on user search experience and behaviour. In turn, SGE will present a host of new challenges…

On September 7th, 16 days and 3 hours after its initial release, the rollout of Google’s 2023 August core update was completed, marking the company’s second big algorithm change of the year. While…

X - formerly known as Twitter - has long been considered an excellent social channel for brands to boost visibility and communicate with a large and varied audience. No stranger to instability, the…