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A smartphone showing the Google Search UI, resting on a red surface
Mid-April 2025 search industry updates
SEO , PPC , Google update 6 MIN READ
From Microsoft’s official launch of Copilot Search to Google Discover's journey to desktop — here are your key search updates from the first half of April! Google Search AI Overviews appearing more frequently Tools tracking AI Overview appearances are showing a significant increase in overview…
BY: Zach Jackson
A video 'play' icon
SEO 7 MIN READ
The role of video in SEO
BY: Zach Jackson
A stack of three chocolate chip cookies on a desk.
Google update 9 MIN READ
Preparing for a cookieless future
BY: Zach Jackson
A smartphone showing the LinkedIn app loading screen.
Social Media 18 MIN READ
LinkedIn ad formats explained
BY: Zach Jackson

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A jigsaw puzzle missing a puzzle piece.
SEO 20 MIN READ
Understanding missing data in GA4: causes & solutions
BY: Zach Jackson
The image of a brain drawn out with circuit lines on a glowing blue backdrop.
SEO 11 MIN READ
What does SEO for AI look like?
BY: Zach Jackson
Google Analytics 4 & AI
Google update 5 MIN READ
Google Analytics 4 & AI
BY: Zach Jackson
Preparing for Google SGE
Google update , SEO 13 MIN READ
Preparing for Google SGE – full breakdown
BY: Zach Jackson
Google update 7 MIN READ
Google’s 2023 August core update: everything you need to know
BY: Zach Jackson
Social Media 7 MIN READ
Is Twitter (X) Dying? – Implications for digital marketers
BY: Zach Jackson