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As the saying goes – you can lead a horse to water, but if your landing page doesn’t tell them exactly what’s on offer, then you’ll lose the conversion. Landing pages are a crucial part of your PPC…
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If you’re thinking about moving from one PPC agency to another, or if you need support managing your in-house PPC campaigns - it’s important you ask the right questions before signing any agreements…
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PPC and SEO are two highly effective search marketing strategies that often operate independently of one another using different techniques to improve brand visibility and increase conversions. But…
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Most businesses experience seasonal peaks and dips in search demand throughout the year. Whether it’s a few weeks, or a few months – it’s important to plan for and optimise your website to maximise…
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Google has announced the launch of a new ‘helpful content’ update to ensure people see more original, helpful content. The update will begin rollout this week and will take up to 2 weeks. Here’s…