As the saying goes – you can lead a horse to water, but if your landing page doesn’t tell them exactly what’s on offer, then you’ll lose the conversion. Landing pages are a crucial part of your PPC…

If you’re thinking about moving from one PPC agency to another, or if you need support managing your in-house PPC campaigns - it’s important you ask the right questions before signing any agreements…

PPC and SEO are two highly effective search marketing strategies that often operate independently of one another using different techniques to improve brand visibility and increase conversions. But…

Most businesses experience seasonal peaks and dips in search demand throughout the year. Whether it’s a few weeks, or a few months – it’s important to plan for and optimise your website to maximise…

Google has announced the launch of a new ‘helpful content’ update to ensure people see more original, helpful content. The update will begin rollout this week and will take up to 2 weeks. Here’s…