SEO

Artificial intelligence was the talk of 2023, and, as we progress into the new year, the market is becoming increasingly saturated with AI tools for this, that and everything! While the AI boom…

Video content is an excellent way to boost user engagement, but, like any form of content, your on-site videos need to be optimised for both human users and search engines if they’re to elevate your…

Google’s generative search response, SGE (Search Generative Experience), is poised to change the way many people interact with SERPs. Understandably, this has site owners worried that their hard-…

Marketers have mere seconds to demonstrate the value of their web pages. And of the major content forms, video is proving the most capable of catching and holding our eyes. The dynamic and direct…

GA4 isn’t so much a facelifted version of Universal Analytics as it is a complete anatomical reassembly. While this shift was necessary to futureproof Google’s analytics services in the face of…