SEO
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Earlier this year, Google announced they are officially sunsetting Universal Analytics on 1st July 2023 and replacing it with GA4 – a new and improved analytics platform which is bringing a number of…
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There was a time when keywords dominated the digital marketing landscape. Marketers could produce short 500-word articles crammed with specific keywords and they would perform well in search rankings…
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Google has announced the rollout of its new Page Experience tool for desktop – starting in February 2022 and due for completion in March 2022. In this article we highlight the key changes, what this…
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What are Buyer Personas and Why Are They Important?
Definition of a buyer persona
Why are they so important to marketing?
Benefits of buyer personas
How to create buyer personas
Buyer personas…
Yesterday Google launched its latest PageSpeed Insights (PSI) update, with a focus on usability and clarity. Below we list the key changes and why we think this will have a positive impact for…