SEO

What are Buyer Personas and Why Are They Important? Definition of a buyer persona Why are they so important to marketing? Benefits of buyer personas How to create buyer personas Buyer personas…

Yesterday Google launched its latest PageSpeed Insights (PSI) update, with a focus on usability and clarity. Below we list the key changes and why we think this will have a positive impact for…

In August 2021 Google announced it was changing its page title system, moving from dynamic, changing titles based on searchers’ queries, to more static page titles. In this article we will discuss…

Many SEO variables go into ensuring your website ranks as high as possible on search results pages (SERPs) and Google uses over 200+ ranking factors, consisting of many ranking signals, which can…

Backlinking is a form of digital PR which helps tell Google that your website is legitimate and trustworthy. Backlinks are an essential part of any SEO strategy, however there are instances where…