SEO

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With generative artificial intelligence and Search rapidly becoming more integrated, user engagement is happening in new ways — and in places that traditional tracking tools struggle to measure. As…
December brought a flurry of search industry developments from the Google camp. Below, we break down the key updates and their implications for publishers and digital marketers. Google Search…
From Google policy updates to emerging AI search trends and paid media news, here are the key search industry developments for November 2024. Google Search Google uses site-wide and page-level…
Launched November 11th, Google’s latest core update finished rolling out on December 5th, 9 days over schedule.  With it came the usual widespread ranking volatility and questions about its purpose…
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As AI-powered search tools like ChatGPT and Google Gemini grow in popularity, businesses need new strategies to stay visible. Unlike traditional search engines, AI models work in unique ways that…