SEO

Following a month of speculation after an ‘AI Contribution Pilot’ link was spotted in the Search Console Help Centre, on June 3rd, Google announced the rollout of “Search Generative AI performance…

With a new broad core update, a reimagined Google search bar, and several platform developments, May was an incredibly busy month in Search. We’ve gone through everything, filtered out the noise,…

Google’s AI Overviews (AIO) has been a disruptive force in search marketing since its genesis. There have been significant changes in the past, such as the September 2023 HCU update, but none have…

In the US, Google has launched a new search experience for AI Mode in Chrome, combining two new functionalities that more deeply embed AI Mode into the everyday browsing journey. There are clear…

For years, Google Business Profiles (GBPs) have been a cornerstone of local SEO strategy, driving calls, bookings, direction requests, and website visits directly from the search results page.…