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3D "bubble" blocks stacked in pairs against a backlit blue background, each featuring the logo and branding of a different social media platform that can be linked to Search Console: TikTok, YouTube, X, and Instagram.
Social content data in Google Search Console: Understanding 'Platform Properties'
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Google has now rolled out ‘Platform Properties’ in Search Console worldwide. This allows you to connect your external social media accounts (specifically YouTube, TikTok, Instagram, and X) and view…
An abstract representation of AI search technology, using a variety of different tiles surrounding a central silver tile featuring the search magnifying glass.
AI visibility - What’s changed and what we’re doing about it
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AI search technology is advancing quickly, not just in terms of capabilities, but in its processes as well. The signals AI relies on to decide who to cite are constantly shifting. This means…
An image with a background split vertically 50-50 green and white. The green half says 'Q2 2026' with a search bar graphic beneath showing the query 'Marketing Matters'. The white half says 'A TL;DR Guide'.
Marketing Matters: Q2 2026
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We’ve curated this essentials list of digital marketing updates from Q2 of 2026. You’ll find no deep dives here - just shorthand notes to get you up to speed in record time. SEO May 2026 Core…
A dark image featuring 3 graphical representations of major search updates from the latter half of June 2026. From left to right: Google June 2026 spam update, CMA order for Google to reveal ranking algorithm, new AI performance insights in Bing.
June-End 2026 search industry updates
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The latter half of June, while not as consequential as the first, brought several important search developments.  For instance, Google hit us with yet another algorithm update, and the CMA hit…
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The UK’s 2026 zero click problem: what’s driving it and how businesses can respond
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SparkToro, in collaboration with Similarweb, has released the latest findings of its ongoing zero-click study, revealing that not only is the zero-click trend still present in the US, but that it’s…