SEO

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There was a time when keywords dominated the digital marketing landscape. Marketers could produce short 500-word articles crammed with specific keywords and they would perform well in search rankings…
Google has announced the rollout of its new Page Experience tool for desktop – starting in February 2022 and due for completion in March 2022. In this article we highlight the key changes, what this…
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What are Buyer Personas and Why Are They Important? Buyer personas are data and research-based profiles which summarise the demographics, interests and behaviours of a target audience – and can be…
Yesterday Google launched its latest PageSpeed Insights (PSI) update, with a focus on usability and clarity. Below we list the key changes and why we think this will have a positive impact for…
In August 2021 Google announced it was changing its page title system, moving from dynamic, changing titles based on searchers’ queries, to more static page titles. In this article we will discuss…