SEO

From AI Mode rolling out to changes in ad platform policy, it’s been a busy fortnight in search. To help you prioritise, we’ve colour coded updates to indicate importance: 🔴 Major developments…

As technology advances and search behaviour shifts, Google has to refine its service to meet new demands while maintaining the helpfulness of search results. To do so, Google applies updates to its…

May brought a flurry of updates across Google Search and Ads — from AI Mode expansion to new campaign features. Here's what brands and marketers need to know. Google Search Google testing AI Mode…

Search engine optimisation continues to evolve in tandem with search, and with Google doubling down on AI-powered search, user intent, and content experience in 2025 – now’s the time to reassess SEO…

From Microsoft’s official launch of Copilot Search to Google Discover's journey to desktop — here are your key search updates from the first half of April! Google Search AI Overviews appearing more…