SEO

With a new broad core update, a reimagined Google search bar, and several platform developments, May was an incredibly busy month in Search. We’ve gone through everything, filtered out the noise,…

In the US, Google has launched a new search experience for AI Mode in Chrome, combining two new functionalities that more deeply embed AI Mode into the everyday browsing journey. There are clear…

Google’s AI Overviews (AIO) has been a disruptive force in search marketing since its genesis. There have been significant changes in the past, such as the September 2023 HCU update, but none have…

For years, Google Business Profiles (GBPs) have been a cornerstone of local SEO strategy, driving calls, bookings, direction requests, and website visits directly from the search results page.…

April brought another wave of change across search, with AI continuing to reshape both organic visibility and paid performance. Here’s what mattered last month and what it means in practice. Updates…