SEO

On July 1, 2024, Google will complete the decommissioning of Universal Analytics. This concludes an incremental sunsetting process that began in Q1 of 2023.  During this period, Google has been…

Despite growing awareness surrounding online accessibility and inclusivity, there are still barriers present that deny many people with disabilities the full benefits of the online space. The…

Artificial intelligence was the talk of 2023, and, as we progress into the new year, the market is becoming increasingly saturated with AI tools for this, that and everything! While the AI boom…

Video content is an excellent way to boost user engagement, but, like any form of content, your on-site videos need to be optimised for both human users and search engines if they’re to elevate your…

Google’s generative search response, SGE (Search Generative Experience), is poised to change the way many people interact with SERPs. Understandably, this has site owners worried that their hard-…