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Social Media

3D "bubble" blocks stacked in pairs against a backlit blue background, each featuring the logo and branding of a different social media platform that can be linked to Search Console: TikTok, YouTube, X, and Instagram.
Social content data in Google Search Console: Understanding 'Platform Properties'
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Google has now rolled out ‘Platform Properties’ in Search Console worldwide. This allows you to connect your external social media accounts (specifically YouTube, TikTok, Instagram, and X) and view…
A smartphone showing the LinkedIn app loading screen.
LinkedIn ad formats explained
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As the most expansive professional network in the world, it should come as no surprise that LinkedIn has great marketing potential for companies looking to elevate their paid social strategies.…
Is Twitter (X) Dying? – Implications for digital marketers
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X - formerly known as Twitter - has long been considered an excellent social channel for brands to boost visibility and communicate with a large and varied audience. No stranger to instability, the…
Should my business be on Threads? Opportunities & key information
Should my business be on Threads? Opportunities & key information
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If you’re in the marketing sphere, you will have likely heard how Threads, Instagram’s new Twitter rival, is taking the social media world by storm. With over 100 million signups in 7 days, the…
Guide to Paid Social Channels: Which platform is right for my business?
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Promoting your business has never been easier with paid social advertising. Highly targeted campaigns can be launched to highly engaged audiences, driving results in a matter of minutes. But with a…