Social Media

Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. The newest version is not just an update – it’s a major change to the way the platform gathers, stores and filters…
Instagram has launched a new feature to rival TikTok – Reels. Reels allows Instagram users to record and edit 15-second videos which can be set to music. The videos appear in the Explore feed and…
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Most businesses with social media profiles will have likely seen a decline in organic reach in recent years. The launch of new social channels and changes to newsfeed algorithms means it is now…
Facebook has joined the crowded digital payments market with its new single payment system, Facebook Pay. The new system will work on all Facebook products, including; Messenger, Instagram, WhatsApp…
Facebook tracks what its users do, even when they’re not using the social channel’s app or website. The platform can see what their users are doing online and tracks browsing history. It uses this…