Social Media

Since Elon Musk’s Twitter takeover in October there has been a lot of noise around the changes he’s making – not least of all the controversial $8 blue ticks. As the changes unfold - seemingly at…

Tesco Launches New Media & Insights Platform Tesco is the latest brand to launch its own media and insights platform. Following the likes of Facebook, Sky and Channel 4 – Tesco is harnessing the…

Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. The newest version is not just an update – it’s a major change to the way the platform gathers, stores and filters…

Instagram has launched a new feature to rival TikTok – Reels. Reels allows Instagram users to record and edit 15-second videos which can be set to music. The videos appear in the Explore feed and…

Most businesses with social media profiles will have likely seen a decline in organic reach in recent years. The launch of new social channels and changes to newsfeed algorithms means it is now…