Facebook competitions can be a great addition to digital marketing activity, when used correctly. Many brands want to use social media contests to improve engagement, website traffic and brand…

With over 1 billion users, Instagram is the world's fastest growing social network. Millions of businesses use Instagram as part of their marketing strategies – to increase brand awareness and as a…

Google takes into account many different factors when it decides which businesses and websites rank for search queries. In recent years the biggest influence on local search results has been Google…

Search Engine Optimisation (SEO) is constantly developing to keep up with new technologies and increased connectivity. In 2017, the growth of accelerated mobile pages (AMP) and local search…

Pay Per Click (PPC) advertising is a type of digital advertising suited to businesses looking to reach potential customers in specific placements or keywords. Who should manage this type of activity…