Google update

Update - See the latest SERP feature developments in our guide to Google's 2024 SERP features. Google’s search results have long surpassed the days of simple blue links. Now, with over 17 different…

At their developer conference in May, Google announced plans to introduce generative AI responses to their search engine results pages (SERPs). The announcement has received mixed responses, with…

Google has made some changes to their ranking systems documentation and helpful content guidance pages which has caused confusion within the SEO community. In this article we explain the changes,…

On 1st July 2023, Universal Analytics will stop processing new data, and you will need to fully transition to GA4. This gives you 2 months to get clued up on the GA4 and its key differences. Luckily…

Google has announced the launch of a new ‘helpful content’ update to ensure people see more original, helpful content. The update will begin rollout this week and will take up to 2 weeks. Here’s…