PPC

The COVID-19 (coronavirus) pandemic has significantly impacted our lives – changing the way we live, work and behave as consumers. For many businesses lockdown measures resulted in immediate changes…

The performance of a Google Ads campaign is partly determined by quality score – a rating system which measures the relevance of ads, landing pages and target keywords. Quality score is a 1 – 10…

Each year Google hosts their Marketing Live Event, and we stream talks to learn about the latest innovations, changes, and new product launches. Last year, Google announced changes to mobile landing…

Pay Per Click (PPC) advertising is a type of digital advertising suited to businesses looking to reach potential customers in specific placements or keywords. Who should manage this type of activity…