PPC

Microsoft Ads (formerly Bing Ads) and Google Ads (formerly AdWords) are not the same - and can yield starkly different results based on your business, your marketing goals, your offering, and your…

From Google policy updates to emerging AI search trends and paid media news, here are the key search industry developments for November 2024. Google Search Google uses site-wide and page-level…

Launched November 11th, Google’s latest core update finished rolling out on December 5th, 9 days over schedule.  With it came the usual widespread ranking volatility and questions about its purpose…

From Google’s continued algorithm changes to Bing’s rollout of new AI features, here’s a rundown of the most significant search industry updates from October. Google Search Google core update in…

As we enter Q4 of 2024, AI is pushing further into the mainstream, broadening its impact on the world of digital marketing. In this roundup, we discuss the latest AI developments and tools shaking…