PPC

Search is evolving fast in 2026 and on multiple different fronts; it’s a lot for businesses and marketers to keep up with while also delivering on core duties.  So, to help you cut through the noise…

Featuring not one but two major Google algorithm updates, as well as multiple product expansions, the latter half of March was a big one for the search industry. Here we break down the developments…

As Google Ads did in 2020, Meta has announced it will soon apply new “location fees” to ads delivered in specific jurisdictions. These fees are designed to cover the cost of Digital Services Taxes (…

With some Google Ads deadlines looming, March is shaping up to be crucial for advertisers. Plus, a new “Ask Maps” feature (essentially AI Mode within Google Maps) is shaking up local search. We…

February was another busy month in search, bringing a mixture of welcome news and fresh challenges for website owners, publishers, marketers, advertisers, and content creators. Here we spotlight the…