PPC

The latter half of September brought us a new Google spam update, a new Search Console filter, and multiple new AI search feature developments - so there’s plenty to discuss! Updates are colour…
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The Paid Media space has been relatively quiet so far this month, but SEO developments are coming thick and fast, including a Google pilot for paying publishers when their content is used in AI…
This month, Google’s latest spam update is the most notable shift in search, but there are plenty of other developments worth catching up on - affecting everything from the capabilities of SEO…
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The Google Ads grant can be a highly impactful resource for eligible charities and nonprofits - but eligibility is just step 1. The next step centres on creating an account and campaigns that comply…
Personalised search is the main SEO talking point from July 2026. And in Paid Media, Google Ads’ new bidding approach for low budget campaigns is causing some confusion. We offer some clarity on both…