PPC

With a new broad core update, a reimagined Google search bar, and several platform developments, May was an incredibly busy month in Search. We’ve gone through everything, filtered out the noise,…

Google’s AI Overviews (AIO) has been a disruptive force in search marketing since its genesis. There have been significant changes in the past, such as the September 2023 HCU update, but none have…

April brought another wave of change across search, with AI continuing to reshape both organic visibility and paid performance. Here’s what mattered last month and what it means in practice. Updates…

Search is evolving fast in 2026 and on multiple different fronts; it’s a lot for businesses and marketers to keep up with while also delivering on core duties.  So, to help you cut through the noise…

Featuring not one but two major Google algorithm updates, as well as multiple product expansions, the latter half of March was a big one for the search industry. Here we break down the developments…