PPC
September has been blowing hot and cold for Google so far, with multiple major industry developments centred on the company’s legal disputes.
Outside the legal sphere, changes to Google Ads’…
August was another busy month for the search industry, with Google rolling out a major spam update, expanding AI Mode globally, and testing new ways to drive clicks from AI-powered results. Research…
From AI Mode hitting the UK to OpenAI launching their agentic AI, it’s been a big fortnight for the search industry. Here’s a July-end roundup of the updates that matter most for your digital…
Google quietly began rolling out AI Mode to the UK around midnight July 28; the process will continue over the next few weeks. This marks the most significant shift in Google’s search offering since…
From Google’s latest AI Mode expansion to new Ads policies and tools, here are the key search industry developments marketers, publishers, and advertisers need to know in July so far.
Updates are…