PPC

With traditional SERP results pushed further from users with each passing year, visibility in Google’s SERP features is essential to staying competitive in search engine results. However, since…
August was quieter than July for the search industry, but there was still some big news for and from the Google camp that could inform digital strategy moving forward. Read on for the key search…
July was a busy, busy month for the Search Industry, with updates arriving almost every day. In this post, we discuss the most important search industry developments, giving you the key details…
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During their 2024 I/O conference held on May 14th, Google announced that they had begun rolling out a rebranded SGE (Search Generative Experience) throughout the US — and that more countries would…
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AI for content production may have taken a dire hit since our last round-up. But, as a whole, artificial intelligence is becoming increasingly influential in the digital marketing arena. In this…