PPC

Mid-December brings another wave of meaningful changes across search, AI and paid media, including a new core algorithm update from Google, multiple new pathways to AI Mode, and shifting keyword…

November delivered some big shifts across search, from CTR declines and evolving AI search behaviour to a major Cloudflare outage and early mention of ads coming to ChatGPT. Below, we’ve rounded up…

Come December, Microsoft’s ad grant for nonprofits, “Ads for Social Impact”, will be coming to an end, supposedly in order for Microsoft to rethink and reallocate their philanthropy resources. While…

With Google’s ongoing AI upgrades, OpenAI’s browser launch, and Microsoft tightening control across Bing and Ads, October was a busy month in search. Below, we’ve rounded up the most significant…

We’re proud to share that TDMP has been shortlisted for the UK Search Awards 2025 in the Best Use of Search – Finance (PPC) "small agency" category. Our shortlisted campaign demonstrates how a…