PPC

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When you bring a new marketing agency on board, granting them access to your Google and Microsoft products is essential for collaboration.  Whether it’s for Microsoft Ads, Google Ads, Google Tag…
August was quieter than July for the search industry, but there was still some big news for and from the Google camp that could inform digital strategy moving forward. Read on for the key search…
With traditional SERP results pushed further from users with each passing year, visibility in Google’s SERP features is essential to staying competitive in search engine results. However, since…
July was a busy, busy month for the Search Industry, with updates arriving almost every day. In this post, we discuss the most important search industry developments, giving you the key details…
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During their 2024 I/O conference held on May 14th, Google announced that they had begun rolling out a rebranded SGE (Search Generative Experience) throughout the US — and that more countries would…