Google’s search results have long surpassed the days of simple blue links. Now, with over 17 different SERPs features, search results are more dynamic than ever – and there are countless…

On 1st July 2023, Universal Analytics is officially being sunset by Google – and will stop processing new data. In our GA4 series we’re discussing everything you need to know before the changeover.…

At their developer conference in May, Google announced plans to introduce generative AI responses to their search engine results pages (SERPs). The announcement has received mixed responses, with…

Google has made some changes to their ranking systems documentation and helpful content guidance pages which has caused confusion within the SEO community. In this article we explain the changes,…

On 1st July 2023, Universal Analytics will stop processing new data, and you will need to fully transition to GA4. This gives you 2 months to get clued up on the GA4 and its key differences. Luckily…