Insights

Backlinking is a form of digital PR which helps tell Google that your website is legitimate and trustworthy. Backlinks are an essential part of any SEO strategy, however there are instances where…

Online reviews are important to both offline and online businesses. Positive reviews help to create a positive online brand reputation – and can help to improve organic visibility. Google’s E-A-T…

Google has launched new Google Search Console insight reports. The reports are designed to aid content creation as they provide data that can be used to understand how audiences discover content –…

​​​​​​​From mid-June 2021 Google’s search ranking algorithms will consider user experience (UX). The Page Experience algorithm update was due to launch in May, but the launch was delayed to allow for…

If you use a website in the UK or EU – you will likely see a cookie consent banner or pop-up. These consent requests are required to ensure that websites are compliant with the General Data…