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Microsoft Consent Mode: Deadline approaching!
PPC 6 MIN READ
From May 5, 2025, Microsoft Advertising will require all advertisers to send explicit user consent signals when using its Universal Event Tracking (UET) tag by implementing “UET Consent Mode”. If your website collects data for advertising purposes—and you use Microsoft Ads—this is a must-read. Let…
BY: Zach Jackson
A smartphone showing Google's Search UI
SEO , PPC , Google update 8 MIN READ
October 2024 search industry updates
BY: Zach Jackson
A person using ChatGPT on their laptop.
SEO 8 MIN READ
How to boost visibility in AI search results
BY: Zach Jackson
A keyboard with a glowing key with an AI legend
SEO , PPC 10 MIN READ
AI and digital marketing - October roundup
BY: Zach Jackson

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A person passing a set of keys to someone standing next to them
Technical , PPC , SEO 7 MIN READ
How to grant agencies access to your marketing platforms
BY: Zach Jackson
A close-up of chain links running from top to bottom of the frame
Link Building , SEO , Google update 8 MIN READ
Link building is changing - Here's how, why, and what you should do
BY: Zach Jackson
A close-up of someone using their smartphone with several ChatGPT and Google Gemini app icons on the display
SEO , Content Marketing 11 MIN READ
AI, answer engines and search: What you need to know
BY: Zach Jackson
A smartphone showing Google's search UI
Google update , SEO , PPC 6 MIN READ
September 2024 search industry updates
BY: Zach Jackson
A smartphone showing Google's search UI
Google update , SEO , PPC 15 MIN READ
August 2024 search industry updates
BY: Zach Jackson
A graphic of Google's SERP
Google update , SEO , PPC 21 MIN READ
A guide to Google's 2024 SERP features: overview & how to appear for them
BY: Zach Jackson