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Google’s search results have long surpassed the days of simple blue links. Now, with over 17 different SERPs features, search results are more dynamic than ever – and there are countless…
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On 1st July 2023, Universal Analytics is officially being sunset by Google – and will stop processing new data. In our GA4 series we’re discussing everything you need to know before the changeover.…
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At their developer conference in May, Google announced plans to introduce generative AI responses to their search engine results pages (SERPs). The announcement has received mixed responses, with…
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Google has made some changes to their ranking systems documentation and helpful content guidance pages which has caused confusion within the SEO community. In this article we explain the changes,…
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On 1st July 2023, Universal Analytics will stop processing new data, and you will need to fully transition to GA4. This gives you 2 months to get clued up on the GA4 and its key differences. Luckily…