Insights

Facebook has joined the crowded digital payments market with its new single payment system, Facebook Pay. The new system will work on all Facebook products, including; Messenger, Instagram, WhatsApp…
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Google uses over 200+ ranking factors to determine where a website appears in search results.  Google and other search engines want to provide their users with the best answers, and ultimately, the…
Google has announced the biggest change to its search algorithms for 5 years – and it’s called BERT. The Bidirectional Encoder Representations from Transformers update, or BERT, is designed to…
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The performance of a Google Ads campaign is partly determined by quality score – a rating system which measures the relevance of ads, landing pages and target keywords. Quality score is a 1 – 10…
On the 10th September Google announced that it is changing how it views ‘nofollow’ links. The search engine will now view the nofollow link attribute as a ‘hint’ as to whether the value of a link…