The migration to GA4 was a significant one - for many reasons. But one of the most disorienting aspects of this transition was coming to terms with a new data model, not just in how it gathers and…

Marketers have mere seconds to demonstrate the value of their web pages. And of the major content forms, video is proving the most capable of catching and holding our eyes. The dynamic and direct…

By Q3 of this year, Google has stated that Chrome’s third-party cookie jar will be empty — following similar moves by competitors, Firefox and Apple’s Safari. This portends the beginning of an…

As the most expansive professional network in the world, it should come as no surprise that LinkedIn has great marketing potential for companies looking to elevate their paid social strategies.…

GA4 isn’t so much a facelifted version of Universal Analytics as it is a complete anatomical reassembly. While this shift was necessary to futureproof Google’s analytics services in the face of…