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An abstract digital illustration featuring three dynamic icons on a dark grey background with green accents: a smartphone connected to a calendar, a Google Ads dashboard showing growth charts, and a shield blocking bot crawlers.
July 2026 Search Industry Updates
SEO , PPC , Local SEO , AI 10 MIN READ
Personalised search is the main SEO talking point from July 2026. And in Paid Media, Google Ads’ new bidding approach for low budget campaigns is causing some confusion. We offer some clarity on both topics and more in the roundup below. SEO 🔴 Searchers can link AI Mode to their Google Calendar…
BY: Zach Jackson
The Google Chrome logo on a 3D tile on a green background
SEO , AI 7 MIN READ
Chrome’s new AI Mode search experience: What it means for marketers
BY: Zach Jackson
Google's AI "star" logos against a colourful background - with Google's blue, yellow, green, and red colours as shadows running along the top of the image
AI , SEO , PPC , Google update 11 MIN READ
Evolution of AI Overviews - a stage-by-stage breakdown of real-world search impact (2023-2026)
BY: Zach Jackson
A graphically rich flow chart with illustrations indicating a flow of information from GBP into Google's AI, then out into Google Search
Local SEO , AI , SEO 7 MIN READ
Are Google Business Profiles worth optimising in the age of AI?
BY: Zach Jackson

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Three flat-style illustrations, each depicting an important search industry update from April 2026: AI insights in Search Console, AI platform crawl and traffic data, and AI Mode in Chrome developments
SEO , PPC , AI , Google update 18 MIN READ
April 2026 search industry updates
BY: Zach Jackson
An image with a background split vertically 50-50 green and white. The green half says 'Q1 2026' with a search bar graphic beneath showing the query 'Marketing Matters'. The white half says 'A TL;DR Guide'.
SEO , PPC , AI , Google update 8 MIN READ
Marketing Matters: Q1 2026
BY: Zach Jackson
Three 3D graphics representing major search industry updates, against a pastel coloured gradient from pink to blue shades.
SEO , PPC , AI , Google update 12 MIN READ
March-end 2026 search industry updates
BY: Zach Jackson
A glossy, 3D block featuring the blue Meta logo, against a shadowy white background
PPC 7 MIN READ
Meta location fees (DST) landing July 2026 - costs, billing, and affected ads explained
BY: Zach Jackson
3 illustrations representing major search updates from the first half of March 2026, including Google Ads requiring confirmation of whether campaigns are related to EU politics, "Ask Maps", and auto AI voice modelling for video ads.
SEO , PPC , AI 11 MIN READ
Mid-March 2026 search industry updates
BY: Zach Jackson
3 connected graphic representations of major updates discuss in the blog post - Bing's AI performance insights, Microsoft's PCM, and Google Ads MPA security feature
SEO , PPC , AI 12 MIN READ
February 2026 search industry updates
BY: Zach Jackson