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A photo focused on a hand using a computer mouse.
The UK’s 2026 zero click problem: what’s driving it and how businesses can respond
SEO , AI 9 MIN READ
SparkToro, in collaboration with Similarweb, has released the latest findings of its ongoing zero-click study, revealing that not only is the zero-click trend still present in the US, but that it’s actually accelerating over time. Following the US data, an expanded report was published,…
BY: Zach Jackson
Three 3D graphics representing major search industry updates, against a pastel coloured gradient from pink to blue shades.
SEO , PPC , AI , Google update 12 MIN READ
March-end 2026 search industry updates
BY: Zach Jackson
A glossy, 3D block featuring the blue Meta logo, against a shadowy white background
PPC 7 MIN READ
Meta location fees (DST) landing July 2026 - costs, billing, and affected ads explained
BY: Zach Jackson
3 illustrations representing major search updates from the first half of March 2026, including Google Ads requiring confirmation of whether campaigns are related to EU politics, "Ask Maps", and auto AI voice modelling for video ads.
SEO , PPC , AI 11 MIN READ
Mid-March 2026 search industry updates
BY: Zach Jackson

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3 connected graphic representations of major updates discuss in the blog post - Bing's AI performance insights, Microsoft's PCM, and Google Ads MPA security feature
SEO , PPC , AI 12 MIN READ
February 2026 search industry updates
BY: Zach Jackson
A digital illustration of blue and orange digital waves with the wave breaking into an upward arrow, signifying breaking pattern and bucking the trend
SEO , PPC , AI 5 MIN READ
Bucking the trend - why some brands excel in a changeable digital market
BY: Zach Jackson
3D, colourful table and chart graphics representing charity marketing data - against a dark blue background
Charities marketing , PPC , SEO 6 MIN READ
5 ways charities can strengthen data management to boost marketing ROI in 2026
BY: Zach Jackson
3 graphic representations of major search updates from January 2026 against a sky-like blue background
PPC , SEO , Local SEO , AI 20 MIN READ
January 2026 search industry updates
BY: Zach Jackson
An 'M' for markdown on a luminescent square with lines of markdown connecting it to a representation of an AI brain
SEO , AI 5 MIN READ
Markdown for AI crawlability: Good idea or dicey shortcut?
BY: Zach Jackson
An image with a background split vertically 50-50 green and white. The green half says 'Q4 2025' with a search bar graphic beneath showing the query 'Marketing Matters'. The white half says 'A TL;DR Guide'.
SEO , PPC , AI 8 MIN READ
Marketing Matters: Q4 2025
BY: Zach Jackson