SEO

/
Marketers have mere seconds to demonstrate the value of their web pages. And of the major content forms, video is proving the most capable of catching and holding our eyes. The dynamic and direct…
/
GA4 isn’t so much a facelifted version of Universal Analytics as it is a complete anatomical reassembly. While this shift was necessary to futureproof Google’s analytics services in the face of…
/
Search engines and AI systems have been inextricable for a while now, but with the lines between search engines and AI chatbots beginning to blur, it’s more important than ever that web content…
Google’s generative AI SERPs response, Search Generative Experience (SGE), promises to have quite an impact on user search experience and behaviour. In turn, SGE will present a host of new challenges…
/
On 1st July 2023, Universal Analytics is officially being sunset by Google – and will stop processing new data. In our GA4 series we’re discussing everything you need to know before the changeover.…