SEO
September closed with some major search updates across Google Search, ChatGPT, SEO and paid media, ranging from new AI-driven search features and stricter ad policies to new insights on local…
With more people using ChatGPT to search online, brands may be looking to build presence in this space. But use-rate alone shouldn’t dictate how ChatGPT falls into your marketing strategy. As with…
September has been blowing hot and cold for Google so far, with multiple major industry developments centred on the company’s legal disputes.
Outside the legal sphere, changes to Google Ads’…
August was another busy month for the search industry, with Google rolling out a major spam update, expanding AI Mode globally, and testing new ways to drive clicks from AI-powered results. Research…
From AI Mode hitting the UK to OpenAI launching their agentic AI, it’s been a big fortnight for the search industry. Here’s a July-end roundup of the updates that matter most for your digital…