SEO

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On 31st January 2023, the SEO platform Semrush announced a ‘major’ update to the way they calculate their authority score. Adding new weighted factors to their calculations, the changes have…
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SEO is forever changing. Whether it’s a new Google update, or changes in search behaviour, marketers must constantly adapt their SEO strategies to achieve that all-important SERPs ranking. As a new…
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PPC and SEO are two highly effective search marketing strategies that often operate independently of one another using different techniques to improve brand visibility and increase conversions. But…
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Most businesses experience seasonal peaks and dips in search demand throughout the year. Whether it’s a few weeks, or a few months – it’s important to plan for and optimise your website to maximise…
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Earlier this year, Google announced they are officially sunsetting Universal Analytics on 1st July 2023 and replacing it with GA4 – a new and improved analytics platform which is bringing a number of…