GA4 isn’t so much a facelifted version of Universal Analytics as it is a complete anatomical reassembly. While this shift was necessary to futureproof Google’s analytics services in the face of…
Search engines and AI systems have been inextricable for a while now, but with the lines between search engines and AI chatbots beginning to blur, it’s more important than ever that web content…
Google’s generative AI SERPs response, Search Generative Experience (SGE), promises to have quite an impact on user search experience and behaviour. In turn, SGE will present a host of new challenges…
On 1st July 2023, Universal Analytics is officially being sunset by Google – and will stop processing new data. In our GA4 series we’re discussing everything you need to know before the changeover.…
AI is a hot topic in the SEO world right now, with Google announcing the imminent release of their ChatGPT rival – Google Bard – in February, and Microsoft Bing now including AI-generated responses…
This site uses cookies to store information on your computer.
Some of these are essential and others help us improve your experience as they provide insights into how our website is being used.
Accept recommended settings
Necessary cookies
These enable core functionality such as page navigation and access to secure areas. Our website may not function properly without them, and can only be disabled by changing your browser preferences.
Analytics cookies
These help us improve our website, they collect and report information on how it’s being used.
This site uses cookies to improve your experience online, by clicking 'Accept' you agree to receive all cookies. Read more here.