PPC

Google’s 2% UK Digital Services Tax has been in place since 1st November 2020, but the charge is now being applied to ads served in additional countries outside of the UK. More information about…

As the saying goes – you can lead a horse to water, but if your landing page doesn’t tell them exactly what’s on offer, then you’ll lose the conversion. Landing pages are a crucial part of your PPC…

If you’re thinking about moving from one PPC agency to another, or if you need support managing your in-house PPC campaigns - it’s important you ask the right questions before signing any agreements…

PPC and SEO are two highly effective search marketing strategies that often operate independently of one another using different techniques to improve brand visibility and increase conversions. But…

Google Discovery ads are an effective way to reach your target audience on high-traffic platforms such as YouTube and Gmail. In this article we guide you through what Discovery ads are, how they are…