PPC

Google quietly began rolling out AI Mode to the UK around midnight July 28; the process will continue over the next few weeks. This marks the most significant shift in Google’s search offering since…

From Google’s latest AI Mode expansion to new Ads policies and tools, here are the key search industry developments marketers, publishers, and advertisers need to know in July so far. Updates are…

From AI Mode rolling out to changes in ad platform policy, it’s been a busy fortnight in search. To help you prioritise, we’ve colour coded updates to indicate importance: 🔴 Major developments…

May brought a flurry of updates across Google Search and Ads — from AI Mode expansion to new campaign features. Here's what brands and marketers need to know. Google Search Google testing AI Mode…

From May 5, 2025, Microsoft Advertising will require all advertisers to send explicit user consent signals when using its Universal Event Tracking (UET) tag by implementing “UET Consent Mode”. If…