PPC

So far, February has seen Google making key changes across search, AI, and paid media. Here’s what you need to know to stay ahead. Google Search You can now edit GBP product backgrounds using…

Here's your roundup of the key search industry developments from January 2025 and how they impact publishers and advertisers alike. Table of contents Google Search The Associated Press to…

Microsoft Advertising (formerly Bing Ads) and Google Ads (formerly AdWords) are not the same - and can yield starkly different results based on your business, your marketing goals, your offering, and…

Launched November 11th, Google’s latest core update finished rolling out on December 5th, 9 days over schedule.  With it came the usual widespread ranking volatility and questions about its purpose…

From Google policy updates to emerging AI search trends and paid media news, here are the key search industry developments for November 2024. Google Search Google uses site-wide and page-level…