PPC

On July 1, 2024, Google will complete the decommissioning of Universal Analytics. This concludes an incremental sunsetting process that began in Q1 of 2023.  During this period, Google has been…

Artificial intelligence was the talk of 2023, and, as we progress into the new year, the market is becoming increasingly saturated with AI tools for this, that and everything! While the AI boom…

When a PPC campaign doesn’t go to plan, it can be difficult to know why - or where to start in getting it back on track. You had your ad copy ready, you set a budget, and your creatives were, in…

Promoting your business has never been easier with paid social advertising. Highly targeted campaigns can be launched to highly engaged audiences, driving results in a matter of minutes. But with a…

We’re living through tumultuous times, with the threat of a recession looming and a perfect storm of ‘polycrises’ taking place globally – marketers and businesses are under pressure to make their…