PPC

7 Key PPC Trends to Prioritise in 2022 A new year is fast approaching and as many start to wind down for the Christmas holidays (and rightly so) we are looking to the future to bring you the latest…

Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. The newest version is not just an update – it’s a major change to the way the platform gathers, stores and filters…

'As of November 1, 2020, a 2% UK DST Fee will be added to your next invoice or statement for ads served in the United Kingdom.’ - source: Google Support  Google have announced that UK users of the…

The COVID-19 (coronavirus) pandemic has significantly impacted our lives – changing the way we live, work and behave as consumers. For many businesses lockdown measures resulted in immediate changes…

The performance of a Google Ads campaign is partly determined by quality score – a rating system which measures the relevance of ads, landing pages and target keywords. Quality score is a 1 – 10…