PPC

Not long ago, most patient journeys began the same way: a Google search, a list of links, and a click to a trusted provider’s website. Today, many of those journeys are starting somewhere else…

Christmas has come early at TDMP, as we’ve been named winners at the UK Search Awards 2025! This win recognises a campaign that combined creativity, insight, and precision data to deliver…

Mid-December brings another wave of meaningful changes across search, AI and paid media, including a new core algorithm update from Google, multiple new pathways to AI Mode, and shifting keyword…

November delivered some big shifts across search, from CTR declines and evolving AI search behaviour to a major Cloudflare outage and early mention of ads coming to ChatGPT. Below, we’ve rounded up…

Come December, Microsoft’s ad grant for nonprofits, “Ads for Social Impact”, will be coming to an end, supposedly in order for Microsoft to rethink and reallocate their philanthropy resources. While…